Currently: Digital Marketing Intern @ Sign India Corporation

NishaVahora

Digital & brand marketer. Creative strategist.

I work across the whole picture — brand and content strategy, social and influencer, campaigns and paid media, search visibility and the pages people actually land on — and I keep the measurement attached so the work can be judged honestly.

  • Social & content
  • Brand strategy
  • Influencer
  • Campaigns
  • Paid media
  • SEO · AEO · GEO
  • Landing pages
  • Analytics
Explore selected work Work with me
Hiring? LinkedIn & CV ↗
Portrait of Nisha Vahora, digital and brand marketer and creative strategistPortfolio 2026
Brand StrategySocial MediaContent & CreativeInfluencer MarketingCampaign StrategyPaid MediaSEO · AEO · GEOLanding PagesAnalytics & TrackingBrand StrategySocial MediaContent & CreativeInfluencer MarketingCampaign StrategyPaid MediaSEO · AEO · GEOLanding PagesAnalytics & Tracking

Selected work

Four projects.
One question each.

Live client work01
Team & capstone work03

01 — Social · Content · Brand · Search · Paid

Sign India Corporation

Building a B2B signage brand across web, content and paid

Live client work — current2026 — present
Result₹5.90 cost per WhatsApp conversation started
View full creative library

Problem

A B2B signage manufacturer with strong products but thin digital presence: no single clear message online, and no measured way to turn attention into conversations.

My role

  • Manage the Instagram account — content strategy, content audits, and every post published from May onward
  • Support product creative and run SEO, AEO and GEO/AI-search visibility work on the website
  • Connected GA4 and the Meta Pixel so the site is measured before any spend
  • Launched and managed the Meta campaigns end to end — setup, audiences, creative and optimisation

Approach

  • Audit first — read what already performs before publishing anything new
  • Own one channel properly (Instagram) instead of spreading thin
  • Measure before spend: GA4 + Pixel live, then paid
  • Write paid creative per buyer segment, optimise for conversations not clicks

Outcome

₹5.90 cost per WhatsApp conversation started

Segment-specific angles beat one generic offer — the WhatsApp route kept cost per conversation at ₹5.90.

Ownership — what is mine, exactly

  • Instagram account managementAll content published from May onwardOwned by me
  • Content strategy & content auditsOwned by me
  • Meta campaigns — launch to optimisationOwned by me
  • GA4 + Meta Pixel tracking setupOwned by me
  • SEO, AEO & GEO / AI-search visibilityOwned by me
  • Product creative developmentSupported

Instagram & content — owned

01

Done by me

I create the Instagram content strategy and manage the account. Every piece of content posted on Sign India Corporation's Instagram from May onward has been done by me — pillars, product creative design support, copy and publishing — plus an ongoing audit of what performs and what doesn't, with AI-assisted analysis feeding the reporting.

Result to be added

Creative set — 3 pieces, assets on request

  • Instagram grid direction
  • Brand communication post
  • Content pillar sample

Paid media — Gobo Sales 1.0

02

Done by me

Click-to-WhatsApp campaign segmented around real B2B buyers — event planners, corporate managers, real estate professionals — with a different angle written for each. Optimised for conversations started rather than raw clicks.

Campaign results — Meta, 31 May – 1 Jun 2026

₹0.00Cost per conversation
0Conversations started
₹0Total spend
0Impressions
0People reached
₹0.00CPM
0.00Frequency
Pharmacy storefront“Remembered.”
Street projection“Own The Night.”
Transit & retail“Digital Signage. Real Impact.”
Outdoor large format“Your Brand. In Every Blink.”
Cafe standee“Every Visitor Deserves Attention.”

Supporting — search visibility & tracking

03

Done by me

Behind the channel work: SEO, AEO and GEO/AI-search visibility on the website, plus GA4 and Meta Pixel connected so every campaign is measured before spend.

Result to be added

Sign India LED Video Wall page
Sign India LED Video Wall pageSupporting landing page — one of the site pages worked on

My role

Digital Marketing Intern, current live work — Instagram ownership, content strategy, product creative, search visibility (SEO/AEO/GEO), tracking setup, and hands-on Meta campaign management.

02 — Brand & Campaign Strategy · Landing Page

Temple

Decoding Real-Time Human Performance — integrated launch strategy

Team / capstone project2026
StrategyLanding page designed and built solo; strategy work collaborative

Individually owned

The Temple landing page

Within a team capstone, the landing page was mine alone — structure, message hierarchy, visual direction and build. No teammate contribution on this piece.

Everything else on this project is collaborative or contributed.

Problem

A performance-science brand preparing to launch an Experience Centre needed a way to make invisible, internal data feel personal — and a media plan that could carry people from curiosity to an application.

My role

  • Designed and built the Temple landing page entirely on my own — solo within a team project
  • Contributed to the strategic base: brand overview, market and competitor analysis, buyer personas
  • Worked with the team on the three-stage launch, creative concepts and the social/paid/SEO plan

Approach

  • Make invisible internal data feel personal before selling the Experience Centre
  • Three stages: curiosity, launch, applications
  • Landing page as the single conversion surface — built solo
  • Careful claim language for a health-adjacent brand

Outcome / learning

Landing page designed and built solo; strategy work collaborative

The page had to earn trust before it asked for an application — proof and plain language ahead of the form.

Ownership — what is mine, exactly

  • Landing page — design & buildNo teammate contribution on this pieceOwned by me
  • Brand, market & competitor researchCollaborative
  • Three-stage launch & creative conceptsCollaborative
  • Social, paid & SEO planCollaborative

Individually owned

The Temple landing page

Within a team capstone, the landing page was mine alone — structure, message hierarchy, visual direction and build. No teammate contribution on this piece.

Everything else on this project is collaborative or contributed.

Landing page — built solo

01

Done by me

The one piece of this capstone that is entirely mine: structure, message hierarchy, visual direction and the build itself. A single page carrying a curious visitor from “what is this?” to an Experience Centre application, with the claim language kept careful for a health-adjacent brand.

Independently designed and built by me

Creative set — 2 pieces, assets on request

  • Designed and built solo
  • Mobile-first layout

Stage 1 — Build curiosity

02

Team contribution

An awareness Reel built around the line: “You track your sleep. Your heart rate. Your workouts. But do you know your inner code?” Concepts include Everyday Signals, The Deadline, The Invisible Day, Know Your Response and Something Is Coming.

Strategic recommendation

Creative set — 3 pieces, assets on request

  • Everyday Signals — awareness Reel
  • The Invisible Day
  • Something Is Coming

Stage 2 — Launch the Experience Centre

03

Team contribution

Walkthrough Reel, premium statics and Stories introducing the Entropy Lab. Concepts: Meet Entropy, Inner Code #001, Beyond the Numbers, Visible vs Invisible, Why Temple?, There Is A Place, Entropy Lab Reveal, Inside the Entropy Lab.

Strategic recommendation

Creative set — 3 pieces, assets on request

  • Entropy Lab Reveal
  • Inside the Entropy Lab
  • Experience Centre visual

Stage 3 — Generate applications

04

Team contribution

Meta Leads with an Instant Form to convert interest into Experience Centre applications, supported by The Founding Invitation, Watch Your Body Respond, The Lab Is Coming and Countdown.

Planned media setup — no live spend

Creative set — 2 pieces, assets on request

  • The Founding Invitation
  • Paid media setup

SEO, CRO & measurement

05

Team contribution

Technical SEO foundation, on-page optimisation, content architecture, a trust and claim audit for health-adjacent messaging, plus CRO and testimonial structure — with a measurement plan attached.

Strategic recommendation

Creative set — 1 pieces, assets on request

  • SEO & content architecture

My role

Collaborative capstone. Team scope: strategy, campaign idea, creative concepts and media plan. Individually owned: the landing page — designed and built entirely by me, with no contribution from teammates.

03 — Social Strategy · Content · Influencer

Snitch

HEAT DROP ’26 — social strategy and content campaign

Team project2026
StrategyContent analysis: influencer-led and human/aspirational content outperforms hard-sell
View project

Problem

A bold, youth-led fashion brand living on drop culture needed a content system that could sustain weekly hype without sounding like every other fashion feed.

My role

  • Built the organic + paid social strategy around weekly drop culture
  • Created the campaign creatives — editorial posts, Stories, influencer package, plus-size line
  • Planned influencer partnerships, Shorts/Reels, UGC challenges, styling content and polls/countdowns

Approach

  • Weekly drop culture as the content engine
  • Influencer and UGC before hard-sell product posts
  • Inclusive extension — Snitch Plus, same voice, wider room

Outcome / learning

Content analysis: influencer-led and human/aspirational content outperforms hard-sell

Influencer-led and human, aspirational content outperforms product-only hard sell on this feed.

HEAT DROP ’26 campaign

01

Team contribution

Weekly drop culture as the engine: influencer partnerships, YouTube Shorts, Instagram Reels and carousels, UGC challenges, styling content, and polls/countdown Stories to hold attention between drops.

Strategic recommendation

Creative set — 4 pieces, assets on request

  • HEAT DROP ’26 campaign hero
  • Dinner Plans / Luxury Refined
  • Work Ready / Basics
  • Summer Escape / Summer Shirts

Snitch Plus — Style Has No Size

02

Team contribution

An inclusive extension of the campaign: “Style Has No Size” creative, a Heat Drop plus-size cut, plus-size Stories and a static post — same brand voice, wider room.

Strategic recommendation

Creative set — 3 pieces, assets on request

  • “Style Has No Size”
  • Heat Drop plus-size
  • Stories set

Content performance analysis

03

Team contribution

Brand-level analysis of what actually works on this feed: influencer-led paid partnership Reels and human, FOMO-driven, aspirational content perform strongly, while hard-sell product-only posts underperform. Findings from market analysis — not results of this project.

Market analysis finding — not a campaign result

My role

Two-person team with Pratham Ramchandani. I created the creatives and worked on organic + paid social strategy; brand and market research was collaborative.

04 — Search Visibility · Paid Search Creative

Phitku

Search marketing — SEO foundation and paid search creative

Team project2026
TargetCampaign target: +10% website traffic, +3% conversions via SEO & Google Ads
View project

Problem

Low search visibility and thin organic traffic meant the brand was invisible at the exact moment people were searching for a solution.

My role

  • Owned the website and SEO audit end to end — technical and on-page
  • Built the keyword and match-type strategy behind the Google Ads setup
  • Produced every ad creative solo, written for the problem rather than the product

Approach

  • Fix the technical and on-page base before paying for clicks
  • Keyword and match-type structure mapped to real search intent
  • Ad creative that leads with the problem, closes on the offer

Outcome / learning

Campaign target: +10% website traffic, +3% conversions via SEO & Google Ads

Target-stage project — the value was the audit-first sequencing, not a measured result.

Search audit & technical SEO

01

Done by me

Full site and channel audit: technical SEO fixes, on-page optimisation, and a keyword/match-type structure mapped to real search intent.

Objective: improve search visibility, traffic, conversion rate and trust

Creative set — 1 pieces, assets on request

  • SEO audit strip

Ad creative set

02

Done by me

Creative written to lead with the problem and close on the offer — a promotional angle, a confidence angle, a product hero and a human/problem visual.

Campaign target — not a measured result

Creative set — 4 pieces, assets on request

  • “BUY 3 FOR 2”
  • “STOP ODOR, NOT YOUR CONFIDENCE”
  • Product splash visual
  • Human / problem visual

My role

Three-person team. I owned the SEO audit end to end and produced the ad creatives solo; strategy and campaign planning were collaborative.

What I can help with

Pick the thing you need — see where I've done it.

Two ways to work together: bring me on to a team, or hand me a project — a launch, a content system, a campaign or a page that needs to convert.

Start a project View my work

Currently

What I'm working on lately

At Sign India Corporation

Live client work: Instagram ownership and content strategy, product creative support, SEO/AEO/GEO, GA4 + Meta Pixel, and Meta campaigns I launch and manage myself.

Working with AI

Using AI to move faster from insight to draft — research, angles and first cuts — then editing hard so the final work still sounds like the brand.

Building landing pages

Self-initiated pages I plan, write, design and build myself — the part of the funnel where the persuasion actually happens.

Self-initiated builds — landing pages

Sign India LED Video Wall landing page screenshot

Sign India LED Video Wall

A single-message B2B page with proof above the fold.

View live page
The Social Engine landing page screenshot

The Social Engine

Bold type and a confident brand voice as the credibility cue.

View live page
The Pulse Media Agency landing page screenshot

The Pulse Media Agency

A benefit-led headline and high-contrast identity, mobile first.

View live page

About

I start with the audience, then build the idea — strategy, content and campaigns that sound like the brand and land with the people it's for.

Certified in Digital Marketing & Strategy at IIDE, currently interning at Sign India Corporation, where the work runs from content direction to live Meta campaigns.

A pharmacy background taught me to ask better questions before answering them — useful habit for marketing. Curious, strategic, and happiest in the part where an idea turns into something that ships.

Certifications

  • Digital Marketing & Strategy — IIDE
  • FCB Kinnect — Content Strategy
  • FCB Kinnect — Brand Reputation
  • HubSpot SEO
  • Google Analytics 4
  • Google Ads

Tools

  • Meta Business Suite
  • Canva
  • CapCut
  • Metricool
  • Notion
  • GA4
  • Search Console
  • ChatGPT
  • Claude